Definition of family Essay Example for Free

Definition of family Essay The definition of a family according to the U. S. Census Bureau is that a family consists of a householder and any other person living in the same household. However, the people living in the family should be related to the householder either by birth, marriage, or by adoption. The people in a family who are related to the householder are termed as his family members. However, in some houses there might also be people living in a family who might be unrelated to the householder, therefore they are not to be included in the householder’s family while the census is being carried out and thus, the number of family households is equal to the number of families, but the family households may include more members than do families. Therefore, the crux of this would be that all the households do not contain families as they might be unrelated as well. Functions of a family Basically the two functions of a family are: †¢ Economic functions †¢ Political functions Other than these two major categories, a family has a number of functions after doing which a family can be really termed as a family in a true sense and these are mentioned below. One of the most important functions is reproduction of babies and once a child is born, it is the duty of the householder to look after the children, take care of them, monitor that day to day activities, supervise them on certain things, interact with them and provide them with all the necessities and love it would require to make them good grown ups. As it is not just necessary to give birth to the baby, however they should also be taken care of so that they survive to become adult members of the society. Two persons basically tie the knot of marriage in order to legitimize their sexual relationship and this ensures the offspring is healthy. The household head is supposed to provide economics support to the family as well as to fulfill the love, emotional, security needs of the family. In the end, I would also add that the family is looked upon in the society with respect and they have a certain position in the society than those individuals just living together without marriage. (Schwartz Scott, 2007). As mentioned above, a family consists of the household member who is basically responsible for his family members. However, to define my family I would say that my family does not fulfill the definition of the family mentioned above. This is because the fathers are usually the ones who are said to be the household heads and they are responsible of taking care of the family members. I am only the child in my family and my parents were divorced when I was four years old. I am living with my Mom right now and the rest of my family is living in China. Most of the family functions that I mentioned above are not actually applicable to my family. This is because my parents had an unhappy marriage and this thing gave me a lot of bad experiences. The first function of the family is to ensure that the baby grows as an adult of a society. In my case, however I did become an adult but it was just my mother who took care of me and looked after all my needs. A father is always necessary to make a family more strong as the responsibilities of a father are different than ones of a mother but in my case, my mother was my mother as well as my father. She was the one who was responsible for each and every activity of mine. It is believed that a family is economically supported mostly by the fathers, however as my mother had a divorce with my father, she was the one who had to support my needs all by herself. And I think that my family did not manage things well. The divorce of my parents at the time when I was just four was a shock for me as for a family to survive well; both the mother as well as the father has to be there so that they might fulfill their own set of responsibilities and ensure that the family is living happily. However, this was not the case for my family as the divorce between my parents made things worse for me. Although my mother did all she could do for me but still the presence of the father is essential for a family to prosper well. Thus, according to me, my family did not address the functions of a family well as it was an unhappy and irresponsible family. The fundamental purpose of each family is to fulfill the requirements and the functions of a family. It is vital for each family to fulfill their responsibilities as this not just affects the family alone but the society and the environment as well and it also affects the people around you. No one likes to be friends with the families who are not well settled in a way that the parents might have conflicts amongst each other or they might not want to live with each other and this would create lots of problems for their children. Therefore, for a country to prosper well it is essential that the families living there are happy and contended. The functions of the family highlight the responsibilities the household head has with reference to their family. Therefore, its informative nature helps to think about families in terms of the functions it fulfills. Reference Schwartz, M. A. Scott, B. M. (2007). Marriages and families: Diversity and change. 5th Edn. Upper Saddle River, NJ: Prentice Hall.

Anachronisms in A Knights Tale

Anachronisms in A Knights Tale There are several anachronistic factors portrayed in the 2001 film A Knights Tale, and these elements are specifically crafted to help allow the viewer to relate to a subject that lays outside of their area of expertise, in this case the middle ages. By blending the use of modern music, and modern clothing items, with historical references and names of that time period, the director Brian Helgeland, is providing the audience a way to relate to a subject matter that they may be unfamiliar with. The Merriam Webster Online dictionary defines Anachronism as: an error in chronology; especially a chronological misplacing of persons, events, objects, or customs in regard to each other. A person or a thing that is chronologically out of place; especially:   one from a former age that is incongruous in the present. the state or condition of being chronologically out of place Anachronism in storytelling is not a new phenomenon. The earliest forms of dramatic entertainment in the Middle Ages was the staging of religious narrative as public plays. These performances also relied on such anachronism to help the audiences to understand a time far removed from their own.   The roles of characters from religious plays were modelled after the roles members of the audience could relate to, to make the story easier for the audience to accept. The same can be said of the film A Knights Tale, which uses modern day elements, blended with a romanticised version of medieval history, to enhance the audiences familiarity with the period portrayed. In medieval times a sport arose. Embraced by noble and peasant alike though only noble knights could compete. The sport was jousting. For one of these knights, an over-the-hill former champion, it was the end. But for his peasant squire William, it was merely the beginning. (A Knights Tale chapter 1) The jousting arena as portrayed in one of the first action scenes of the film, is shown in a fairly historically accurate manner, from the design of the raised throne area for the local nobility, to the dirt and plain wooden benches for the peasants. The trappings of heraldic devices, the horses armor, or barding, and the lances and other tournament equipment are quite authentic in appearance; only the use of Queens We Will Rock You seems out of place. But the inclusion of this type of music, and that song in particular are quite intentional. That same piece of music can be heard used today, in a similar setting. In a modern hockey arena or football stadium, you can see different groups of people, seated on benches, with painted faces, cheering wildly for their chosen team. These people are separated into different areas, some with a better view of the activities than others, and this music is quite often played to help raise the anticipation of the fans, and to increase their enjoym ent of the games. This lends an air of familiarity to the scene in the movie. Jousting tournaments, much like modern sporting events today, provided a sense of community and belonging that could be enjoyed by all, peasants and nobility alike.   The use of Queens We Will Rock You helps demonstrates the excitement and extravagance of the tournament scene, and reminds us how much this new sport is like our own NHL, WWF or Football industries. (Cetiner-Oktem, 2009, p.50). The anachronistic terminology used in describing the final jousting tournament in London as the World Championship also helps forge a link to our modern times, making the events seem more familiar and allowing the viewer to willingly suspend his disbelief. The anachronism of modern clothes follows a similar logic in allowing the audience to relate to the film. From the style of Jocelyns transparent blouse, the use of a modern day hat, overcoats with deep v neck lines, or a black and white outfit that has a more modern look to it, these clothing choices are far more relatable to a modern audience than the chemise, underskirt, overskirt, bustle, corset, and heavy fabric over dress of a noblewomans closest. The clothing of the women is not the only anachronistic wardrobe in the film. Williams character also wears fitted and shaped pants, very similar in design to modern dress pants, and his dress tunic for the feast is cut much more in the style of a modern overcoat, rather than the traditional tunic he would have worn in the middle ages. These style cues make the characters, and the settings seem more like our own, thus allowing us to adapt to the historical setting of the movie a little easier. These anachronisms not only bridge the gap between periods, but create a deep sense of familiarity for the audience. There are many historically appropriate names and places referenced in the film, including the character of Geoffrey Chaucer. By incorporating a person of historical significance, the film gains some added credibility as a period piece, but the fictional character is portrayed in a manner that makes it easier for the audience to accept and understand the character. As Chaucer speaks to the crowds as Williams herald, he uses a style of speech and tone of voice that is instantly recognizable to many modern viewers. The verbal build-up of Williams character, the accounting of all his attributes, and his past battle accomplishments, are all very reminiscent of the style and mannerisms of famous fight announcer Bruce Buffer, whom many viewers in the audience would know from Professional boxing and UFC fights. As Cetiner-Oktem states in the essay Dreaming the Middle Ages, Chaucer is not a part of American culture. Thus, this encounter may also be read as bridging the infant American cultur e, embodied in William, to the well-established English culture, embodied in Chaucer. (Cetiner-Oktem, 2009, p.50) Another historical name that is used in the film is that of Williams noble alter ego; Ulrich von Liechtenstein from Gelderland. As we have learned in our course studies, Sir Ulrich was a real knight from the thirteenth century, who also followed the ideals of courtly love and chivalry, and wrote of his many adventures. (McKenzie, 2017) The plot device that Lady Jocelyn uses to get William to prove his love to her in the film also has some historical bearing. It was originally contrived by Chrà ©tien de Troyes in his story Lancelot or The Knight of the Cart in the twelfth century. In it Guinevere tells Lancelot to do his worst, and lose in a tournament, only to change her mind midway, and tell Lancelot to do the best he can, in order to prove his love for her. All of these historical embellishments all help to provide some credibility to the time period the film is set i n, and may even provoke the audience to look further into the actual truth of the history portrayed, as it did in my case. I feel that although this film is a neo-medievalist telling of a story, all of the modern and historical elements, from the historical names and places, to the modern elements of music and fashion are combined together with some artistry and grace to create a compelling tale that the audience can easily relate too, while providing escapist fantasy. The film still provides an enjoyable portrayal of medieval times, and provides enough historical facets to be thought provoking. References Anachronism. (N.D.) in Merriam-Websters Online Dictionary. Retrieved March 4, 2017, from https://www.merriam-webster.com/dictionary/anachronism Black, T. (Producer), Helgeland, B. (Producer), Van Rellim, T. (Producer) Helgeland, B. (Director). (2001) A Knights Tale [Motion picture]. United States: Columbia Pictures. Cetiner-Oktem, Z. (2009). Dreaming the Middle Ages: American Neomedievalism in A Knights Tale and Timeline. Interactions, (1), 43. McKenzie, A. (2017). Week 6: Neo-medievalism in Film: Chivalry Fountains: Knightly Chivalry and the Arthurian Tradition. [Online course slides] Retrieved on March 4, 2017, from https://conestoga.desire2learn.com/d2l/le/content/145142/viewContent/3017348/View McKenzie, A. (2017). Week 6: Neo-medievalism in Film: Chivalry Fountains: The Chivalric Code of Honour. [Online course slides] Retrieved on March 4, 2017, from https://conestoga.desire2learn.com/d2l/le/content/145142/viewContent/3017347/View

Formulation And Production Of Various Types Of Detergents Biology Essay

Formulation And Production Of Various Types Of Detergents Biology Essay Detergents are cleaning agents which play a very important role in our daily life. They not only can help us to stay care, health for our homes and wealth, but also can make our environment more pleasant and active. According to the different functions and usages, detergent can be classified into various types which are laundry, household, personal and dishwashing cleaning products. Besides that, these different types of detergents can also be further classified into powder, cake, liquid and others depending on their texture form. Among the various types of detergents, the formulation and production of solid and liquid laundry detergents are going to be described by giving examples. Laundry detergent is a type of detergent used to clean and rinse the laundry things. Different kind of detergents will be formulated from different substances in order to meet the requirement of cleaning and the manufacturing process will also be slightly different. Generally, laundry detergents are formulated from six groups of matters which include surfactants, builders, bleaching agents, enzymes, fillers and other minor additives. An example of solid laundry detergent that I would like to illustrate is a solid laundry detergent containing light density silicate salt. It was invented by Nigel Patrick Somerville Roberts in 2009.  This detergent is formulated from light density silicate salt, detersive surfactant, carbonate salt, sulphate salt, phosphate builder, zeolite builder, enzymes and other additives. These formulations are going to be described in detail. This type of detergent contains light density silicate salt that is usually a sodium silicate salt. This composition is considered to be the most important in this detergent because this is a detergent which specially contains light density silicate salt. The light density silicate salt is 1 wt% 40 wt% and has a bulk density of less than 200 g/l or 150 g/l. Sometimes, the density is even less than 100 g/l. Besides that, it has a weight average particle size of less than 300  µm, 200  µm or 100  µm. The light density silicate salt can be got from a flash-drying process. It has been found that adding the light density silicate salt into other ingredients can make the detergent to be produced through conventional set processes and even a set of single mixer processes. Besides that, light density silicate salt or sodium silicate salt added acts as a corrosion inhibitor, so it can prevent materials from rusting. Furthermore, the ingredient of the detergent also consists of 5wt% 60 wt% detersive surfactant. Surfactant is an organic compound which can be obtained through a chemical reaction involving fats or oil as raw materials. Since surfactant has emulsifying, wetting and dispersing properties, it is able to remove dirt from clothes and keep the soil suspending on the water, so that soil will not stick on the clothes and can be easily rinsed away. There are different types of surfactants which include anionic, cationic, non-ionic, amphoteric and zwitterionic detersive surfactants. Among these detersive surfactants, anionic detersive surfactant is preferred to be used as surfactant in this detergent. Alkoxylated alcohol sulphate anionis detersive surfactants such as substituted or unsubstituted, linear or branched ethoxylated C12-18 alcohol sulphates, linear unsubstituted C10-13 alkyl benzene sulphonates, alkyl sulphates, alkyl sulphonates, alkyl phosphates, alkyl phosphonates and alkyl car boxylates are suitable to be anionic detersive surfactants. Besides anionic detersive surfactant, cationic detersive surfactants such as mono-C6-18  alkyl mono-hydroxyethyl di-methyl quaternary ammonium chlorides, mono-C8-10  alkyl mono-hydroxyethyl di-methyl quaternary ammonium chloride, mono-C10  alkyl mono-hydroxyethyl di-methyl quaternary ammonium chloride and mono-C10-12  alkyl mono-hydroxyethyl di-methyl quaternary ammonium chloride, and non-ionic detersive surfactants such as C12-18  alkyl ethoxylated alcohols and C8-18  alkyl alkoxylated alcohols may also be added into the solid laundry detergent. Although surfactant is not effective in hard water, its detergent property is also incomplete in soft water. In addition, one of the ingredients included in the solid laundry detergent is builders. Builders are used to remove magnesium and calcium ions which are present in the hard water or soils, so that the quantity of surfactant added to execute the detersive action can be reduced. Some builders can also prevent magnesium and calcium salts from precipitating on the clothes. In this kind of solid laundry detergent, 0 wt% to 30 wt% phosphates and 0 wt% to 5 wt% zeolite builders are used. If the component of the detergent which has a very good environmental profile is desired, then phosphate builders are preferred. On the other hand, if the composition of the detergent is desired to be highly water soluble and transparent wash liquor, then zeolite builders are favoured. Therefore, depending on different requirement, different type of builders is needed. Phosphate builders include sodium tripolyphosphate whereas zeolite builders consist of zeolite A, zeolite P, zeolite X and zeolite MAP Moreover, the detergent also comprises from 0 wt% 50wt% of carbonate salts to maintain the alkalinity. Sodium carbonate and sodium bicarbonate can be used, but thereof, sodium carbonate is more preferred. In order to enabling the adjustment of the active matter in the laundry detergent to the amount used, 0 wt% 40 wt% of sulphate salt such as sodium sulphate in powdered form is also added. The sodium sulphate which is a filler product can also be used to dilute powdered detergent. Solid laundry detergent also formulated from bleaching agent which is used to remove immovable soil and guarantee sanitation by killing bacteria through an oxidation reaction. It is usually carried out by peroxygen generator such as sodium percarbonate salt is more preferred. Besides that, bleach activator such as tetraacetyl ethylene diamine, imide bleach activator such as N-nonanoyl-N-methyl acetamide, oxybenzene sulphonate bleach activator such as nonanoyl oxybenzene sulphonate, caprolactam bleach activator, polymeric carboxylates and preformed peracids may also be added in order to activate the bleaching agents. Enzymes such as amylases, cellulases, lipases, carbohydrases, proteases, laccases, oxidases, peroxidases, pectate lyases and mannanases are also added into the detergent to catalyse the degradation of soils and then help the elimination. Some minor additives like suds suppressing systems, fluorescent whitening agents, photobleach, fabric-softening agents, flocculants, dye transfer inhibitors, fabric integrity components, soil dispersants and soil anti-redeposition aids, anti-redeposition components, perfume, dyes, sulphamic acid and citric acids are also added in small quantities to effectively improve the specific washing properties. In order to produce solid laundry detergent, there are three different ways which are dry mixing or blender process, agglomeration and spray drying process. Among these three methods, dry mixing and agglomeration are more common. For dry mixing or blender process which is a manufacturing method used to blend dry raw materials, all ingredients are firstly loaded into either ribbon blender or tumbling blender. Ribbon blender is cylinder-shaped and blades are fitted inside the blender to scratch and blend ingredients together, whereas tumbling blender is a box with rectangular- shaped and it is twisted and shaked from outside by a machine. When all the ingredients of detergents have been blended uniformly in the blender, a gateway at the bottom of the machine will be opened and the powdered mixture will then released through a conveyor belt or other channelling device to a place where the detergents can be packed into boxes or cartons and then transported to the market. For the second method, agglomeration process, initially, dry compositions which have been placed into the Shuggi agglomerator are mixed and sheared equally into fine particles by sharp and rolling blades in the agglomerator. Then, liquid compositions are sprayed onto the dry mixture through nozzles which are on the agglomerators wall after the dry compositions have been mixed uniformly in the agglomerator. A liquid mixture formed is hot and viscous because exothermic reaction occurs when blending process continues. Then, the liquid flows out from the agglomerator and accumulates on a drying belt. Drying belt contains a hot air blower which makes the liquid easier to be crushed. Finally, it is crushed and pushed through sizing screen to prevent unmixed large particles from being formed before detergents are transported to the market. High density powdered detergents are produced. Spray drying process is also known as slurry method. Firstly, all dry and liquid ingredients are mixed together to form a slurry in a tank which is called crutcher. The heated slurry is pumped and blown into a tower through nozzles in order to form small droplets. High pressure is applied in the tower to force the droplets from the top of the spray tower to the bottom. Once the slurry dries, hollow granules formed will be collected in the bottom of the tower and then screened to get a standard size. After the beads of the dry detergents are cooled, heat sensitive materials such as enzyme, bleaching agent and perfume are added and finally they are collected for packaging. Since the technology nowadays is more advanced compared to last time, air inside the granules can be effectively reduced and higher density solid detergent can be formed through this method. Another type of detergent that I am going to describe is liquid laundry detergent. This detergent will be illustrated by an example which is known as liquid laundry detergent containing cationic hydroxyethyl cellulose polymer. It is invented by Peter Gerard Gray, Karel Jozef Maria Depoot, Luc Marie Willy, Lievens, Falke Elisabeth Vanneste and Serge Omer Alfons Jean Thoof in 2008. This detergent which is good for washing delicate fabrics is formulated from cationic hydroxyethyl cellulose polymer, surfactant, fatty acid, enzyme which is free of cellulytic activity, builder and other additives. This liquid laundry detergent contains about 0.05%-0.4%, by weight of the composition, of cationic hydroxyethyl cellulose polymer. Besides that, the cationic hydroxyethyl cellulose polymer has a more preferably 0.01 0.10 degree of substitution of cationic charge, as well as, molecular weight of about 200000 800000. The cationic hydroxyethyl cellulose has repeating substituted anhydroglucose units and the anhydroglucose units may be substituted by alkyl groups. Moreover, to avoid lumps formation when adding water into it at ambient temperature, the cationic hydroxyethyl cellulose polymer can be cross-linked with dialdehyde like glyoxyl. The purpose of adding cationic hydroxyethyl cellulose polymer is actually to provide fabric care advantages to laundered textiles when it is combined with surfactant and fatty acid. Furthermore, surfactant is one of the ingredients added into the liquid laundry detergent. More preferably, the detergent contains 7% -15%, by weight of the compositions, of surfactant. The surfactant must comprise at least one anionic surfactant such as alkyl ethoxylate sulphate and linear straight chain alkyl benzene sulphonates, and at least one non-ionic surfactant such as polyhydroxy fatty acid amides. The suitable anionic surfactants include the water-soluble salts, especially alkali metal and ammonium salts of organic sulphuric reaction products. The liquid laundry detergent also consists of 2% 15%, 2% -10% or 2.5% 7%, by weight of the composition, of fatty acid. The fatty acid used in the detergent is saturated and unsaturated with 8 24 or 12 18 carbon atoms. Besides that, the detergent is significantly free of optical brighter. This means that the amount of optical brighter must not be detectable, so the detergent must contains less 0.0001% of optical brighter. The optical brighter can be used to improve the appearance of colour of fabrics and make the fabric look cleaner, but it will cause allergic, so it is not added into the detergent. Moreover, enzymes which are substantially free of cellulytic activity are also included in the liquid laundry detergent at the sufficient amount, such as protease, amylase, lipase and others. The concentration of enzymes containing cellulytic activity must be less than 0.0001% or even in the undetectable quantity. This is because there may be cellulase present in those enzymes and it will hydrolyze the cationic hydroxyethyl cellulose polymer that provides fabric care benefits. Thus, indirectly, the benefits of this detergent will be damaged. Nevertheless, if this type of enzyme is required, then sufficient amount of cellulase inhibitor including enzyme stabilizing system can be added to stop the action of cellulase towards the cationic hydroxyethyl cellulose polymer. The compositions of the detergent may also consist of 0.1% 80%, by weight of the composition, of builder. The builders comprise either phosphate salt or organic and inorganic non-phosphorus builders. Organic non-phosphorus builders which are water soluble include carboxylate, polycarboxylate, polyhydroxy sulphonates, different alkali metals, ammonium and substituted ammonium polyacetates. While inorganic non-phosphorus builders consist of aluminosilicates, borates, silicates and carbonates. In addition, the liquid laundry detergent also contain extra compositions such as opacifying agents, soil release polymers, suds suppressors, chelants, performance boosting polymers, dye transfer inhibiting polymers, stabilizers, viscosity modifiers, preservatives, structurants, citric acid, as well as benefit agent containing delivery particles. These additional ingredients are used to enhance the properties of the detergent. To manufacture the liquid laundry detergents, the very first step is to choose right raw materials by depending on the factors, such as cost, human and environmental safety, as well as the specific properties that we desired in the final product. In this process, continuous blending is required. Dry ingredients are mixed with liquid ingredients which include water solution and solubilizers. Solubilizers are added to ensure stability and evenness of the final product. Then, they are blended evenly to form a mixture by using static or in-line mixers. Besides that, in order to produce a more concentrated liquid laundry detergent, a new high energy mixing process combined with stabilizing agents can used.

Natural Technology Essay -- Inventing Technology Writing Essays

Natural Technology With all the technological advancements and ingenious inventions our culture and world have been introduced to, it is difficult to remove ourselves from what we are accustomed to and what our expectations are of technology, in order to dwell on what technology really is. Technology, to many, may be any appliance that uses a battery or has to be plugged into an outlet in the wall in order to work. When a person thinks of writing technology, similar thoughts may take place. Society has become comfortable with the great technology that is part of our every day lives, such as the computer or a palm pilot, we tend to forget what came first. It is quite easy to understand why Socrates and others throughout history believed writing would be detrimental to society and the human mind. From Socrates’ â€Å"Phaedrus†, he argues against the idea of using writing, â€Å"†¦for this discovery of yours will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves.† (Tribble/Trubek, 362) After all, we experience the same arguments even today as new technologies enter our world and become part of our lives. Writing technology, like anything else, has evolved over time. Mark Twain writes of his experience of being introduced to the typewriter, â€Å"At the beginning of the interval a type-machine was a curiosity. The person who owned one was a curiosity, too. But now it is the other way about: the person who DOESN’T own one is a curiosity.† (Tribble/Trubek, 501) After all the world has experienced in technology, however, it is almost impossible to imagine life without the technology of writing. In ta... ...s about their project ideas I may have become more aware of other possibilities for this project. In the end I became aware that my final idea did not even fit in the definition of â€Å"natural technology,† it was all part of the learning experience of this project. Writing and technology are fascinating concepts when closely studied and understood. It seems as though they are connected in a way in which they are almost dependent upon each other for their existence. We could not have writing without technology, nor technology without writing. To find natural means of writing technology is a challenge and a humbling way of viewing technology and the great advancements that have been made in the world. Work Cited Tribble, Evelyn B., and Anne Trubek. Writing Material: Readings from Plato to the Digital Age. New York: Longman. 2003.

Motiff of King Lear :: English Literature Essays

Motiff of King Lear One of the primary themes portrayed in "King Lear" is the harsh effects of betrayal by one's loved ones. Incorporated in this message is the fact that such betrayal can be avoided with sound judgment and temper, and with patience in all decisions. Shakespeare uses the motif of madness to aid in this message. Anger and insanity are coupled to illustrate the theme, and they both cloud the judgment of characters in various ways. A contrast between actual insanity and fabricated madness aids in the depiction of the main theme as well. King Lear's temper and madness in the form of anger are shown in Act I, when he is quick to banish Cordelia, under the false impression that she does not love him. Kent tries to warn him, and says "When Lear is mad, ... When majesty stoops to folly," implying that Lear's rage has blinded him from making the correct decision. Lear's anger is heightened when Goneril insults him and he decides to leave her castle. His anger consumes him until he is forced to scream to the skies, "O Let me not be mad... Keep me in temper." In Act II, after he is betrayed by Regan as well, he says to his servant, "O Fool, I shall go mad." He is saying that he is so overcome by pain that he will go mad, not knowing that, ironically, his anger will later transform into true insanity. Edgar offers a different pathway for the madness motif to unfold. In Act II, after fleeing Gloucester's castle, he decides to disguise himself as a beggar with no clothes and "lunatic bans." He pretends to be mad for the majority of the story and in another ironic twist, it is this so-called madman that actually brings many truths to light. Lear's madness begins to unfold in Act III. Kent notes in the shelter, that "his wits begin to unsettle." Scene IV is a blatant display of madness by Lear and the acting Edgar, who converse with each other in incoherent outbursts. Lear becomes more and more unstable as he uses two stools as models of his daughters and places them on trial for the crimes they have committed against him. In Act IV, Edgar is reunited with Gloucester, who thinks he is a madman. Edgar actually saves his father's life in this act, still pretending to be mad the entire time.

Dr Pepper Snapple Group, Inc. Essay

The problem associated with this case is whether or not the company should introduce a new energy beverage brand into the market. If a profitable market opportunity exists for the company to enter the energy beverage market the next step would be to identify a target market and marketing mix along with a product line and brand positioning. The best opportunity for the company to gain market share is to target adult energy drinkers from ages 35 to 54 since none of the competitors are catering towards this segment. Bottlers, distributors, and retailers are unlikely to produce and stock more than two SKUs of a new energy drink brand so it would be best to introduce a regular 16ounce single-serve package that consists of two different flavors. Since regular energy beverages hold 80% share of the market selecting regular is best, and since the 16ounce energy drinks represent 50% of case sales in convenience stores and want a high turnover to maintain prevalence in convenience stores its best to go with a 16ounce size. Also having two different flavors to choose from will help increase chance of trial rather than have only one flavor and have regular and sugar free or have one flavor and two different sizes. In positioning the brand the company should differentiate the energy drink from competitors by basis of packaging and select the 16.9ounce single-serve aluminum bottle with a resealable screw cap, and also by ingredients in having lower carbohydrates in the formulation. The energy brand should be distributed to all types of off-premise retailers where beverages are sold for maximum sales. The company’s U.S. media expenditure should be $12.6 million, equal to that of Tag Energy’s U.S. media expenditure which lead to a 2.3% dollar market share, because Tag Energy was also new to the energy beverage market and targeted to a certain demographic the company should experience a similar result. The manufacturer’s suggested retail selling price should be $2.29. Higher than the average $2.00 per single-serve because of it’s unique  point of difference – lower carbohydrates and aluminum bottle with resealable screw cap. Market sales potential for the company’s target market is equal to $1.608 (Exhibit 1) billion and market sales forecast is equal to $133.202 million (Exhibit 2). With a retail trade margin equal to 40% the company’s selling price to retailers would be $.961 (Exhibit 3). Thus from the market sales forecast of $133.202 million the company would receive $79.921 million in revenue, and with the company’s contribution margin of 30% total profit would be equal to $22.378 million (Exhibit 4).

Ground Water Pumping Through Water Privatization Environmental Sciences Essay

Approximately 30 % of full worldwide land country includes populated waterless and semi-arid countries. The major obstruction to socio economic development in these countries is Water deficits. The indispensable political orientation for the allotment of H2O resources are effectiveness, equity, and sustainability, with the enterprise of give the extreme advantage for society, environment and economic system, at the same clip as to keep sensible allotment amid assorted countries and people. Sustainable economic development in waterless and semi-arid countries relies a batch on sustainable H2O resource direction. The limpid allotment of H2O resources needs a many-sided balance between demand and supply, in assorted economic sectors peculiarly athwart sub-areas in waterless and semi-arid clime countries. Regional development planning demands to integrate economic aims with issue including historical, technological, and natural resource restraints. Jointly, these factors consequence public distribution, economic construction and paradigm of ecology and hence, the extent of H2O distributed for these intents in waterless and semi-arid countries. Regional community, economic and ecological unsimilarity necessitate particular sustainable development schemes in state of H2O scarceness. This survey assesses the feasibleness of different techniques for supplying fresh H2O to arid parts of the universe.BackgroundBrisk industrialisation, urbanisation, and population growing in waterless states are exerting lifting force per unit area on local H2O governments and H2O contrivers to satisfy the emergent ur ban H2O demand. Since handiness of conventional beginnings of fresh H2O deficiencies for imbibing usage, saltwater H2O desalinization, in accretion to partial groundwater resources, are the main H2O supply beginnings for urban use. In last two decennaries, urban H2O emphasis has increased well, owing to fast urbanisation and industrialisation, population growing and development in life criterions.Facts and FiguresWith a surging mean growing rate of over 3.4 % the population amplified from around 17.688 million in 1970 to 38.52 million in 1995. It is predicted to acquire to 81.25 million in 2025. The urban population is anticipated to go up from 60 % in 1995 to over 80 % in 2025. Curriculum has been made for improved escape control in webs of domestic H2O. They have been besides incorporated for effluent intervention and usage once more for industrial and irrigation usage. Water management-related ordinances and Torahs have been designed, numbering those to diminish H2O demands and l osingss. Uncontrolled escapes add well to shoal water-table formation and contagious disease of shoal and deep aquifers. The utmost pumping from local aquifers to accommodate the turning urban H2O demand effects in significant turn down in H2O degrees. This is declining in groundwater quality. At adequately brawny pumping rates the demand is tried to be fulfilled, leads to stream flow depletion. With a changeless addition in urban demand for H2O and sanitation, confront to accommodate these demands are lifting. To building more, dearly-won desalinization workss would be hard. The difference can be resolve with the preliminary portion of new and modern statute law and institutional actions. This can besides be done by taking on advanced techniques in water-demand decrease, effluent reuse sweetening and decrease of H2O production, intervention and distribution costs.Land Water Pumping through Water denationalizationWater denationalization was taken on in 1989 by Margaret Thatcher's authorities. It privatized ten once public regional H2O and sewage companies in Wales and England in the class of disinvestment. In chorus the economic regulative bureau OFWAT was shaped. The Drinking Water Inspectorate ( DWI ) was positioned in 1990 to look into H2O safety and quality. Water denationalization since so is a controversial issue in England and Wales. A survey by the Public Services In ternational Research Unit ( which is affiliated with trade brotherhoods ) , that opposes denationalization in 2001 declared that duty amplified by 46 % in existent footings in the first nine old ages and investings were reduced Operating net incomes have doubled ( i.e.+142 % ) in eight old ages and public wellness was endangered by cut-offs for non-payment. Denationalization helped subscribe off the industry ‘s & A ; lb ; 4.95 billion debt. Privatization editorialist disputed in 1997 that infrastructure-mainly sewers-were non equal. Besides, OFWAT was blamed of non measuring company public presentation with marks. The critics said that OFWAT has chosen net income over supplying a assured degree of services. Conversely, a World Bank article disagree that the reforms six old ages after and before denationalization investings were $ 17b and & A ; lb ; 9.3bn severally which has certainly risen after denationalization brought about conformance with strict imbibing H2O criterions. Besides headed to a higher quality of river H2O. There are besides 16 largely smaller H2O merely companies in England and Wales that have been in private owned since the nineteenth century. In Scotland and Northern Ireland H2O and sewage services have remained in public ownershipDesalinationTo turn saltwater into imbibing H2O, the first large-scale desalinization works for domestic and industry usage in the UK opened on Wednesday 2 June 2010. Facts and Figures The desalinization workss ‘ capacities vary from 1000 to 789 864 m3/day. In 1990 and 1997, the universe desalinated H2O production was approximately 33 % for the entire domestic and 38 % for industrial demand. By 2025, desalinization production is predictable to be about 54 % of the entire domestic and industrial claim. The Ro workss need mechanical energy formed by pumps those work on electricity. About 3.5-9 kWh is necessary to fabricate 1 M3 of desalinated saltwater. The energy demand depends on the salt degree of the H2O input. Besides depends on efficiency of pump and the procedure design. A single-stage works of high efficiency degree, needs around 4 kWh/m3 and 0.5-2.5 kWh/m3 to bring forth 1 M3s of sensible quality H2O from saltwater and salty groundwater. The usage of a low-pressure membrane reduces the energy ingestion by 25-40 % , particularly when utilizing low-salinity H2O.DamDams are made to incorporate H2O, halt implosion therapy and bring forth hydroelectric powe r. Dams make available a H2O supply for irrigation, domestic demands and industrial application. Lakes and reservoirs are made since 19thcentury in UK. The most important resource for constructing a dike is funding. In the UK, the figure of immense dikes grew quickly during the nineteenth century from around 10 to 175. By 1950, the rate of growing about doubled. After 1950, building positioned itself at a rate of 5.4 dikes per twelvemonth. the UK today has a amount of 486 dikes. In Europe, the entirety of dike is lifting easy. The basic ground being that appropriate sites are going less and environmental concerns go turning.Large dikesThe six biggest reservoirs are positioned in the Volga river system in Russia. The two largest are Kuybyshevskoye ( 6450 km2 ) and Rybinskoye ( 4450 kilometer ) . Spain ( approx. 1200 ) , Turkey ( approx. 610 ) , Norway ( approx. 364 ) and the UK ( approx. 570 ) have largest figure of reservoirs.Environmental Issuesa figure of environmental issues are raised by Reservoir building in both edifice and completion phases. On shuting the dike, the H2O degree in the reservoir rises, ensuing in cardinal alterations in the country inundated with the H2O. Like loss of farming area, flooded colonies and the groundwater tabular array raised. Once the reservoirs are made, two sorts of environmental jobs take topographic point: Make the reservoir inappropriate for its intent. Algae and toxic substances in them make imbibing H2O inappropriate. Evoke ecological weakening of the river system, peculiarly downstream of these reservoirs. Large dikes break off the natural permanency of a river. Reservoirs alter the hydrological rhythm, therefore raising many other ecological effects like go forthing fewer engendering sites for migratory fish. Additionally, reservoirs grasp suspended affair largely sand fluxing into them. This decreases the suspended affair weight to make downstream and in the terminal to the sea. Lack of sand at the sea pilots coastal eroding.DecisionConstructing dike is really dearly-won and besides gives rise to a figure of environmental issues as discussed above. Ground H2O pumping and H2O privatizing besides has risen many inquiries refering to H2O degree and environment concerns vis- & A ; agrave ; -vis net income devising. The best option which should be taken in front by authorities is H2O Desalination. Though the one clip investings are high but the job of H2O allotment can be limited with its supplies. Commissariats to bring forth biofuels for the Thames desalinization works have been done, s till till they are place energy ingestion will stay an issue.RecommendationAll the above treatments focus on carry throughing the demand by one method or the other. Still other manner is to convey down the domestic and industrial demand. Legislation ought make more work to stop leaking pipes and diminish the mean H2O usage of clients by repairing more H2O metres and better publicities activities.